SEO: Why you must do it
By now, most online marketers and business owners know that SEO is an important aspect for driving site traffic. If your website and material aren't appropriately optimized, both for desktop and mobile users, you'll have an extremely challenging time attracting traffic from organic search your website.
Nevertheless, there are lots of benefits of SEO aside from increased traffic. Here are just a few of those advantages:
1. Correct SEO not just indicates better rankings, it implies a better user experience
The search engines desire to see a mobile-friendly design, excellent user signals (high time on website, low bounce rates, etc.) and excellent integration of relevant images and videos. These aspects are all important for supplying a terrific experience for your visitors as well; in other words, by optimizing your website for SEO, you're immediately also enhancing your user experience.
2. Organic search may represent as much of 64% of all website visits
A research study by Conductor of over 310 million visitors to 30 various websites showed that natural search accounted for 64% of all web traffic. While other research appears to suggest that social media has actually now overtaken search slightly in regards to referrals, there's no question that search stays a crucial source of traffic for most organizations.
3. SEO leads tend to have higher close rates than outgoing leads
According to this post at Search Engine Journal, SEO leads result in an average close rate of 14.6%, compared to close rates of 1.7% for outbound leads While I can't confirm the original source of this figure, it would not surprise me if this held true; it makes sense that searchers who are trying to find specific products or services are most likely to purchase from organisations who they seek out through search, instead of those who attempt to attract them using outgoing marketing strategies (i.e. cold leads).
4. Incoming marketing methods (consisting of SEO) lead to more leads than outbound, paid media or self-sourced leads.
According to the 2014-2015 State of Inbound Marketing report, B2B, B2C and non-profit business all report inbound practices as being their primary source of leads. This very same report found that amongst marketing specialists, SEO had ended up being the # 1 source of leads over the previous 6 month period. One question to ask yourself is: if you're not producing leads through search, who is capturing these valuable leads?
5. Ranking in regional search directly results in increased check outs and sales
If you run a local company, enhancing your website for local search is absolutely important. More and more consumers are utilizing regional search queries to determine regional services and to discover locations, hours and instructions.
According to Google, 50% of customers who performed a local search on a mobile phone checked out a store on that same day. These searches also caused greater sales: 18% of local Orange County SEO mobile searches led to a sale within one day.
6. Marketers rank SEO as one of their most efficient digital marketing methods
According to the 2015 State of Marketing report, of the marketers who are using SEO and SEM as part of their marketing technique, 66% discover it "really reliable or reliable". Only 7% stated that their SEO efforts were "not very effective or not at all efficient".
7. SEO results in increased reliability for your brand
Ranking extremely in the search engine result signals to searchers that you're a key player in your market. Alternatively, ranking on the 2nd or 3rd page might cause undesirable presumptions: that you're a brand-new service, that you're not too understood or that you do not have the budget plan (and therefore sales) to pay for to increase your rankings.
8. SEO can be a less hands-on strategy than other incoming methods
Social media and email marketing are both extremely effective channels for producing leads, but both need some degree of continual effort. When a page is SEO-optimized, you can often sit back, relax, and let it climb the rankings on its own benefit.
9. Being on the 2nd or 3rd page of the search results page means essentially no search exposure
Some business owners give up any official SEO efforts since they believe that being in the search engine result (anywhere in the outcomes) is "good enough". Research by Moz shows that 71.33% of clicks take place on page one of the search results. Properly enhancing your website and content are essential to attaining top rankings; and for that reason any degree of search presence.
10. The large bulk of consumers research study items online before going to a store
Research Study from GE Capital Retail Bank reveals that 81% of shoppers research and compare items online prior to making a local purchase. Other research puts this number as high as 94% for B2B purchasers. Attaining first page rankings for your service and items is important if you want consumers who are actively locating your items to be able to find you.
About razwerks
razwerks is an Orange County SEO Company and Digital Marketing Agency that provides - Strategic Marketing and Development that Boosts Sales. That means we are as interested as you are in making sure your brand raises to the top of the internet and can be found over your competitors.
We specialize as an SEO Company in Orange County focusing on both organic traffic, and local SEO. Our Digital Marketing expertise includes Orange County Web Design, Google Adwords (PPC), Branding, Reputation Management, Content & Video Production, and Email Marketing.
Need some help? Give us a call, and one of our customer centric specialists will be happy to help out!
For more information contact:
razwerks
1968 S. Coast Hwy #479
Laguna Beach CA 92651
949-627-4771
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